We Don't Practice Law. We Practice Lead Flow.
Expertly combining paid media, creative strategy, and conversion optimization to attract and retain more clients.
The proof is in the pudding - William Mattar's Cost per Case fell by 70%
Node partnered with William Mattar to increase efficiencies in Paid Media. We designed and implemented a robust strategy that reduced Cost Per Case by 70%. The strategy included 4 pillars.
Attribution
Node implemented a tech stack that works. We focused on passing information from ad platform to CRM that allows for data based decision making. Example data points include source, medium, campaign ID, keyword, and more.
Omni Channel
Let's face it - choosing a lawyers isn't the same as buying a widget on Amazon. It's a thoughtful and often complex consumer journey. We tailored William Mattar's advertising strategy to mirror this and invest across multiple digital platforms.
Budgeting
Our omni channel budget is informed by real data - we invest in channels that drive leads and cases. It starts with Attribution, moves through our experienced data analysts, and ends with creative assets that work.
We Are a Performance Marketing Agency
Node Media was forged in the crucible of eCommerce and Gaming, where margins are razor-thin and competition is relentless. We mastered the art of predictable, profitable, and scalable growth. Now, we’re bringing that expertise to personal injury law. If you’re ready to stop guessing and start crushing your case goals, we welcome you to Node Media.
Node Has What You Need
Our core services are designed to bring in qualified cases.
Media Buying
Leverage our 30+ combined years of experience for strategic ad placements that reach your ideal audience and help them convert.
Attribution & Data
Make sure your data is working hard and telling a story worth investing in.
Creative Strategy & Production
Create attention-grabbing ads with our innovative strategies and 600+ proven hooks.
Brand Development
Leverage our omni-channel approach to grow your brand and ensure you're the first call.
Conversion Rate Optimization
Enhance your website to increase the percentage of visitors who take desired actions, such as making a purchase or filling out a form.
Video Production
Leverage Node's expertise in video production to product ads for TV, CTV, and OTT.
It's not BS - We Produce Results
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We Solve Common Industry Problems
Law firms face a number of challenges in the current marketing landscape. Our expertise gives you a leg up on the competition.
CPC Inflation
Cost-Per-Clicks have been on the rise over the last 10 years, especially on Google. We focus on keyword selection to ensure you're getting in front of the right audience.
Market Saturation
Let's face it - competition is stiff. We focus on creating an efficient lead funnel that captures the right audience and converts at a high rate.
Attribution
Without tracking and data, we're flying bling. We recommend an out-of-the-box tech stack that delivers consistent tracking from first interaction to signed retainer.
Lead Quality
Numbers don't lie. Our attribution tech stack will give you reliable from first interaction to closed case, and we use this data to optimize for qualified leads.
Meet Our Experts
Alex Merutka
CEO
Alex, a seasoned digital marketing entrepreneur, founded Craftsman+ a creative software platform with over 200 clients. He is recognized on Forbes’ “30 Under 30.” Alex has led User Acquisition and Programmatic at AppLovin, reaching $200B market capitalization. Alex has overseen $3B in Ad Spend across channels.
Andrew Nelson
Director of Growth
Andrew has 15+ years of experience in digital marketing, including 8 years at Google leading strategy and agency development. His expertise spans digital media, team operations, and client success across Google, Meta, TikTok, and programmatic channels.
Hafsah Chorghay
Associate Director
Hafsah has 10+ years of experience in media buying across lead generation, mobile apps, and e-commerce. She develops creative strategies that drive performance and builds strong client relationships for long-term growth.
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"In the complex world of legal advertising, success demands more than just spend - it requires a precise formula. We don't just drive leads; we connect people in need with the legal help they're searching for—cost-effectively and at scale."
Andrew Nelson
Director of GrowthLegal Practice Areas
We have drag-and-drop formulas across a set of legal practice areas. This formula allows our team to drive leads at scale and efficiently produce a low Cost Per Case.
Personal Injury
Attract more motor vehicle, slip and fall, medical malpractice, animal attacks, and wrongful death cases.
Family Law
Attract more divorce, adoption, paternity, child support, domestic, and general family law cases.
Bankruptcy Law
Attract more bankruptcy and student debt relief cases.
Accident Law
Attract more car, motorcycle, truck, and ride share injury accident cases.
Is Your Marketing Driving Cases?
We know your law firm doesn’t just want clicks or impressions, you want signed cases. That means more qualified leads, stronger reputation, and revenue that sustains a thriving practice. We combine proven strategies, smart technology, and a human touch to help lawyers focus on what they do best: serving clients.
"Technology gives us speed, our proven strategies give us the efficiency, and the human touch connects your brand to potential clients. This potent mix is how we consistently maximize lead quality and drive down the cost per case."
Andrew Nelson
- Director of Growth
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