We Don't Practice Law. We Practice Lead Flow.
Expertly combining paid media, creative strategy, and conversion optimization to attract and retain more clients.
Is Your Marketing Driving Cases?
We know your law firm doesn’t just want clicks or impressions, you want signed cases. That means more qualified leads, stronger reputation, and revenue that sustains a thriving practice. We combine proven strategies, smart technology, and a human touch to help lawyers focus on what they do best: serving clients.
"Technology gives us speed, our proven strategies give us the efficiency, and the human touch connects your brand to potential clients. This potent mix is how we consistently maximize lead quality and drive down the cost per case."
Andrew Nelson
- Director of GrowthOur goal is to help your law firm double your revenue
80%
Increase in Sales Qualified Leads
120%
Increase in PPC Revenue
250%
Increase in Organic Traffic
300%
Increase in ROI from Marketing Spend
Our Proven Approach to Law Firm Marketing
Digital Advertising
Our team brings multi-platform expertise across Google, Meta, TikTok, Reddit, Bing, YouTube, CTV, OTT, and more.
Attribution
Node implements or refines tech stacks that allow you to figure out where cases are coming from. This data informs our marketing strategy and drives growth.
Creative Production
We continuously test and refine ad creative to identify what resonates, turning data into high-performing campaigns.
"In the complex world of legal advertising, success demands more than just spend - it requires a precise formula. We don't just drive leads; we connect people in need with the legal help they're searching for—cost-effectively and at scale."
Andrew Nelson
Director of GrowthLegal Practice Areas
We have drag-and-drop formulas across a set of legal practice areas. This formula allows our team to drive leads at scale and efficiently produce a low Cost Per Case.
Personal Injury
Attract more motor vehicle, slip and fall, medical malpractice, animal attacks, and wrongful death cases.
Family Law
Attract more divorce, adoption, paternity, child support, domestic, and general family law cases.
Bankruptcy Law
Attract more bankruptcy and student debt relief cases.
Accident Law
Attract more car, motorcycle, truck, and ride share injury accident cases.
Meet Our Experts
Alex Merutka
CEO
Alex, a seasoned digital marketing entrepreneur, founded Craftsman+ a creative software platform with over 200 clients. He is recognized on Forbes’ “30 Under 30.” Alex has led User Acquisition and Programmatic at AppLovin, reaching $29B market capitalization.
Andrew Nelson
Director of Growth
Andrew has 15+ years of experience in digital marketing, including 8 years at Google leading strategy and agency development. His expertise spans digital media, team operations, and client success across Google, Meta, TikTok, and programmatic channels.
Hafsah Chorghay
Associate Director
Hafsah has 10+ years of experience in media buying across lead generation, mobile apps, and e-commerce. She develops creative strategies that drive performance and builds strong client relationships for long-term growth.
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