Unapologetic Ambition

Most firms are drowning in the noise. You’re looking for a lifeline that pulls you straight to the top. Node Law is that grip. We reject the generic, cookie-cutter junk that clogs up your feed. We want the lawyers who are serious about size—size of the docket, size of the settlement, size of the firm. We operate as an extension of your own ambition, filtering out the trash to bring you the cases that matter. You bring the drive. We’ll bring the domination.

Our Proven Approach to Marketing

Advertising isn’t always sexy, but it is repeatable. We’ve designed a business around generating cases for Personal Injury Law firms. 

Digital Advertising

Our team brings multi-platform expertise across Google, Meta, TikTok, Reddit, Bing, YouTube, CTV, OTT, and more.​

Attribution

Node implements or refines tech stacks that allow you to figure out where cases are coming from. This data informs our marketing strategy and drives growth.

Creative Production

We continuously test and refine ad creative to identify what resonates, turning data into high-performing campaigns.

Meet Our Leaders

30+ Years of Experience in Generating Cases

Alex Merutka
CEO

Alex, a seasoned digital marketing entrepreneur, founded Craftsman+ a creative software platform with over 200 clients. He is recognized on Forbes' “30 Under 30." Alex has led User Acquisition and Programmatic at AppLovin, reaching $200B market capitalization. Alex has overseen $3B in Ad Spend across channels. 

Andrew Nelson
Director of Growth

Andrew has 15+ years of experience in digital marketing, including 8 years at Google leading strategy and agency development. His expertise spans digital media, team operations, and client success across Google, Meta, TikTok, and programmatic channels.

Hafsah Chorghay
Associate Director

Hafsah has 10+ years of experience in media buying across lead generation, mobile apps, and e-commerce. She develops creative strategies that drive performance and builds strong client relationships for long-term growth.

"Technology gives us speed, our proven strategies give us the efficiency, and the human touch connects your brand to potential clients. This potent mix is how we consistently maximize lead quality and drive down the cost per case."

Andrew Nelson

FAQ

Inside your Client Growth Portal, we’ll share the actual costs of your campaigns with us and the number of qualified leads generated. From there, we can calculate your ROI in one of two ways. 

Method One: Use your average lead-to-client conversion rate and your average case value. This will give you a good indication of how much revenue the leads we bring in are generating in comparison to your marketing spend.

Method Two: Use the actual cases started and the accurate case value provided by your team. We can then compare that to your ad spend and give you your true marketing ROI.

Both scenarios require minimal information sharing on your part, but they’ll help you see precisely how much money you’re making from your marketing.

Absolutely not. We pride ourselves on partnership and transparency—we believe we’re the most transparent marketing agency specialized in law firms today. We’ll provide customized quotes based on your specific needs and goals and deliver what we promised with no additional fees or hidden charges.

Our commitment to transparency, accountability, and delivering measurable ROI sets us apart. We have a proven track record of success with law firms in a variety of practice areas. Our in-depth knowledge of the legal field helps us to get results for you quickly and profitably.

Many clients begin to see significant improvements within a few months, with substantial growth over a longer period. PPC campaigns may produce results quickly, but you should allow 3 months for them to be optimized and effective. 

SEO campaigns could also generate immediate results, depending on your starting point. However, expect 6 months to start seeing significant results for established websites and up to 1 year in the case of a brand-new website in a highly competitive market.

You’ll have a dedicated account manager you can reach out to at any time for updates or to ask questions. We provide dedicated support through monthly performance reviews, detailed reporting, and ongoing optimization.  Partnership is in our DNA, and you’ll feel the difference of a marketing agency that’s invested in your long-term success.

Generally speaking, our ad management services start at 12% of media budget. 

There are additional costs for ad creation, video production, and customized tech stack implementation.

Let’s be real – not every agency is a perfect fit for every Law Firm.

Let’s be honest – we have turned down leads because they won’t be a good fit. 

So what does this mean? We are really good at our jobs and would love to see if we can partner together. 

Easy. Three things:

  1. Your Sales Team.
  2. Your Operations.
  3. Your Customer Support.

Ready to Take the Leap?

We're excited to speak with you and start with a free account audit. Fill out the form below and we'll be in touch soon!