About

Your Growth Partner in the Legal World

Scaling a law firm is no small task. Between casework, client expectations, and industry competition, finding time to focus on growth can feel overwhelming. That’s why we exist. At Node Law, we partner with lawyers who are serious about expansion. We don’t believe in one-size-fits-all marketing—we believe in personalized strategies that bring the right clients to your practice, not just more noise. Our team works alongside you as an extension of your firm, driven by one goal: to help you grow with clarity, consistency, and confidence. When your firm thrives, so do we.

Alex Merutka

CEO

Alex, a seasoned digital marketing entrepreneur, founded Craftsman+ a creative software platform with over 200 clients. He is recognized on Forbes’ “30 Under 30.” Alex has led User Acquisition and Programmatic at AppLovin, reaching $29B market capitalization.

Andrew Nelson

Director of Growth

Andrew has 15+ years of experience in digital marketing, including 8 years at Google leading strategy and agency development. His expertise spans digital media, team operations, and client success across Google, Meta, TikTok, and programmatic channels.

Hafsah Chorghay

Associate Director

Hafsah has 10+ years of experience in media buying across lead generation, mobile apps, and e-commerce. She develops creative strategies that drive performance and builds strong client relationships for long-term growth.

You talk a lot about return on investment. How do you measure my ROI?

Inside your Client Growth Portal, we’ll share the actual costs of your campaigns with us and the number of qualified leads generated. From there, we can calculate your ROI in one of two ways.

Method One: Use your average lead-to-client conversion rate and your average case value. This will give you a good indication of how much revenue the leads we bring in are generating in comparison to your marketing spend.

Method Two: Use the actual cases started and the accurate case value provided by your team. We can then compare that to your ad spend and give you your true marketing ROI.

Both scenarios require minimal information sharing on your part, but they’ll help you see precisely how much money you’re making from your marketing.

Are there any additional costs or hidden fees I should know about?

Absolutely not. We pride ourselves on partnership and transparency—we believe we’re the most transparent marketing agency specialized in law firms today. We’ll provide customized quotes based on your specific needs and goals and deliver what we promised with no additional fees or hidden charges.

What makes Grow Law different from other marketing agencies?

Our commitment to transparency, accountability, and delivering measurable ROI sets us apart. We have a proven track record of success with law firms in a variety of practice areas. Our in-depth knowledge of the legal field helps us to get results for you quickly and profitably.

How long does it take to see results from your services?

Many clients begin to see significant improvements within a few months, with substantial growth over a longer period. PPC campaigns may produce results quickly, but you should allow 3 months for them to be optimized and effective.

SEO campaigns could also generate immediate results, depending on your starting point. However, expect 6 months to start seeing significant results for established websites and up to 1 year in the case of a brand-new website in a highly competitive market.

What kind of support can I expect from Grow Law?

You’ll have a dedicated account manager you can reach out to at any time for updates or to ask questions. We provide dedicated support through monthly performance reviews, detailed reporting, and ongoing optimization. Partnership is in our DNA, and you’ll feel the difference of a marketing agency that’s invested in your long-term success.

About Node

Is Your Marketing Driving Cases?

We know your law firm doesn’t just want clicks or impressions, you want signed cases. That means more qualified leads, stronger reputation, and revenue that sustains a thriving practice. We combine proven strategies, smart technology, and a human touch to help lawyers focus on what they do best: serving clients.

"Technology gives us speed, our proven strategies give us the efficiency, and the human touch connects your brand to potential clients. This potent mix is how we consistently maximize lead quality and drive down the cost per case."

Andrew Nelson

- Director of Growth

Our Proven Approach to Law Firm Marketing

Digital Advertising

Our team brings multi-platform expertise across Google, Meta, TikTok, Reddit, Bing, YouTube, CTV, OTT, and more.

Attribution

Node implements or refines tech stacks that allow you to figure out where cases are coming from. This data informs our marketing strategy and drives growth.